Marketing Communications

BMIR marketing communications professionals understand how to tell your company’s story effectively – not just what you make or what you do, but what sets your products or services apart and, most importantly, why that matters to your customers and prospects, in language that reflects your industry and its culture.

Brand Communications Strategy

BMIR offers advanced brand communication strategies that can begin as early as creating and naming the brand itself, such as for the launch of a new company.
Our brand specialists can guide the evolution of the brand family, to enable the introduction of new business lines, products or services, while maintaining the integrity of the brand and all it represents.

Corporate Identity

Whether it’s for the public face of a new company or to update an established corporate identity, BMIR will develop a contemporary image for the organization that reflects its core character and values with colour, typographic and imagery treatments that will remain fresh and workable years into the future.

Employee Communications

Employees have unique communication needs which must be addressed for employees to remain engaged and productive – including avoiding communication vacuums. BMIR’s communication specialists have extensive experience in employee communications, both as a distinct discipline and within an integrated corporate communications approach.

Public Relations

Your organization, and every other organization, has exactly eight stakeholder groups whose needs and expectations should be considered individually when communicating any corporate development. BMIR’s experience in understanding these needs and in developing communications programs delivers facts and figures and, more importantly, aligns interests among audiences.

Corporate Reporting

Helping your organization make its case effectively with regulators or government officials is a strength of BMIR and its experienced communication professionals. We’ll help frame your organization’s story to reflect its alignment with broader interests and continuing commitment to local, regional and national priorities.

Corporate Communications

Today’s popular term is “spin,” but expert advocacy is what our BMIR corporate communications practice delivers. We ensure that the story of your organization – its successes, its opportunities and its needs – receives a full and fair hearing and the most favourable consideration by decision-makers, wherever they are placed.

Investor Communications

Presenting your company’s story in a compelling investment proposition helps maximize the sustainable value of its securities and reduces its cost of capital, while continuing communication with investors and analysts builds awareness of your story and management’s credibility – a strategic asset in profitable times and challenging times alike.

Digital Solutions

Our multimedia team includes strategists, designers, producers, writers and programmers representing the best in the industry  ̶  all professionals at the top of their field. This integrated team delivers advanced, creative and sophisticated digital communications solutions.